Branding is something that I have always loved. I got to rebrand the company I used to work with, my Mums business, my Dads. Shinning, fun examples of what branding should be, an expression of someones purpose. My own personal branding however? This blogs branding? A minefield which kept getting blown to smithereens.
It was non-sensical really. After all, every season I have pulled together a personal look which can tell a story or display a character. Heavens, every time I go away I create a new persona! So why couldn’t I brand this blog?
I’m pretty sure it all comes down to personal complexity. See, I’m the kind of person to bring the whole kitchen sink into my blog and it’s then that suddenly the blog becomes as complex as the person writing it.
Maybe you are lucky and you have somehow kept your blog in a nice, neat box. If you have, please, tell me the secret!
Me however? I’ve let every piece of light and dark infiltrate and just like my Autumn/Winter wardrobe its all here to see and change.
Why am I telling you this? Well it occurred to me the other day exactly why branding this beast was keeping it from moving forward. Here’s the thing, I could brand the blog in my spring/summer wardrobe this being the only time of the year when my style is a constant. Crisp whites, blues and stripes, the barest hint of red and orange, it would be all too easy! In Autumn and Winter however? Thats not me at all.
I guess, I have now realised that Autumn and Winter is my wardrobe play time. Simplicity is thrown out of the window in favour of layers (there is that complexity again), textures and colours ranging from cool greys and monochromes to deeper reds, burgundies and forest greens. And so of course I worried! When the chill sets in am I going to be bored of that delicious summer lightness and simplicity? It’s the same for the summer, am I going to want to throw burgundy in the air and shoot it with an air riffle full of confetti?
See where my problems set in?
Right here, with me. So whats a girl to do? A standard black and white and millennial pink? Go simple now and jazz it up later? The questions were endless, finally however, I found compromise.
I found immediate perfection in this theme, after all, do you realise how cheap a theme is on Etsy? I was panicked at first that it was going to cost the earth, but really I shouldn’t have been so worried.
For now this theme fits me perfectly, I like the mix of simplicity and curves, the monochrome with hints of colour and it feels as close to me right now as I’m going to get. Even better, it finally feels like a blogging space to be proud of and start getting the conversation moving.
Who knows I might even work out my niche one day soon too!